Growing our impact over growing our membership
Focusing on the real-world effectiveness of our work, rather than expanding our numbers.
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Practical conservation over a vision
Focusing on actionable, tangible conservation efforts, rather than abstract or theoretical goals.
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Local engagement over centralisation
Prioritising community engagement and local impact over distant, top-down control.
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Personal relationships over processes and automation
Building strong, meaningful connections with individuals, rather than relying on processes and tools.
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